Branding

Building a Successful Private Investigations Business

Before you hang a shingle, set yourself up for success by doing your due diligence. The world of the private investigator has evolved from a simple to a complex business. Early in our history, the private investigator primarily operated like a law enforcement officer but was employed by an individual or corporate entity. The basic

William F. Blake, MS, CPP, CFE

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Why Building a Company with a Soul Is Like Cooking a Perfect Paella

Creating a successful business from scratch is all about quality ingredients, great stories, and keeping the fires lit.

Brian Willingham

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Becoming a More Professional Private Investigator

Want to be seen as a real professional? The Utah Sleuth shares a few essential dos and don'ts.

Scott Fulmer

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Marketing for Investigators 101

Simple marketing strategies for private investigators

Guest Author

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Act Your Size: The Misconception That Bigger Companies Are Better

It's tempting for small businesspeople to bill their companies as big national firms. Here's why pretending to be bigger than you are is a big mistake.

Ruben Roel

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Branding for Dummies

Now that "brand" has become a verb, how do we implement it? Some thoughts on branding—for giant companies and small investigative agencies.